Skittles | mob the rainbow

Long before Facebook was full of fake news and Russian bots, it was a pretty fun place for brands to engage with fans. In 2010, Skittles was one of the most beloved brands, right up there with Coca-Cola.

Rather than just posting status updates, we created a year-long social campaign that mobilized passionate Skittles fans, turning them into a digital flash mob that caused fun in the real world and grew the fan base to over eleventy gajillions.

Recognition

One Show Interactive | Cannes Lion | London Int. Award | Creativity Pick of the Day

CREDITS:

Agency: Evolution Bureau
ECD: Stephen Goldblatt
Sr. AD: Jeremy Stewart