Ryan Durr is an advertising creative director/writer/illustrator whose work has been recognized by Cannes, The One Show, SXSW, and 1990's action-film star Jean-Claude Van Damme. He’s currently based in Texas with his wife, son, and a dog with a Xanax prescription.
I like to talk to myself.
Full-on, out loud conversations. This is what happens when you grow up as an only child—a latchkey kid to boot. Without any siblings, there’s no one to reel you back in. You make observations to yourself. Answer your own questions. Argue with yourself. And you wonder. Lots of wondering. That's the best part of being an only child.
I tend to approach creative briefs the same way I approached everything else growing up. I talk it out. Whether television, digital, paid social, radio—doesn’t matter. I talk and I question and I argue and wonder until the right idea tumbles out.
That sounds peculiar, I realize, but this technique has served me well over the past 15 years. It led to me creating one of the more memorable characters for GEICO. It developed a LEGO app so popular the company used it to promote The LEGO Movie 2. It inspired a viral singing unicorn that caught the attention of Justin Timberlake. It even created a zine about Jean Claude Van Damme so buzzworthy that The Muscles From Brussels, himself, requested a copy.
If that sounds like something you’d be into, then let’s talk.
rdurrty@gmail.com