NEW AMSTERDAM VODKA | FIND YOUR WINS

One of my all-time favorite movie scenes is the opening credits to Judd Apatow’s Knocked Up. It’s so simple and earnest. Just real friends doing real shit over a killer music track. In an industry that tends to favor big sweeping, hyperbolic stories, we wanted to channel that Apatow spirit in New Amsterdam Vodka’s newest campaign. As the Official Vodka of the NHL, we decided not to tell some grand story about vodka and hockey and the importance of winning. Instead, we wanted to characterize a win as quiet, authentic moments that can bond a group of friends. Nothing over the top, just showing and celebrating true male camaraderie. Or, as Preacher’s Rob Baird said, “It’s a loveable bunch of ding-dongs doing ding-dongery.”