make-a-wish | lasso
What would you do to help a child get over an illness? Anything, right? You’d move mountains—heaven and Earth. Of course you would. To celebrate the 40th anniversary of the Make-A-Wish Foundation, I took that truth and reimagined it as a story about a young girl who manages to lasso a star for someone who needs it most.
The campaign was endorsed by more than 50 celebrities and featured on The Tonight Show with Jimmy Fallon along with Dwayne “The Rock” Johnson. The campaign garnered over 162M impressions—at least that’s what the media folks tell me.
