JUICY FRUIT | SERENADING UNICORN
Juicy Fruit wanted to get the word out about their new indescribably sweet flavor of gum. So, we launched a digital campaign with the most indescribably sweet thing in the world — a serenading puppet unicorn. Obviously.
AWARDS
London International Award | Creativity International | Facebook Studio Award
What if I told you Hiro Murai, the award-winning director of Childish Gambino's This Is America and FX’s hit series Atlanta directed this entire campaign? Even the fourteen original songs I wrote with Black Iris Music. Would you believe me? Because the videos are right here. It all happened. And yet, I still don’t believe it myself.
CREDITS:
Agency: Evolution Bureau Director: Hiro Murai
ECD: Stephen Goldblatt Music: Black Iris
Sr. AD: Geno Burmester Editor: Inome Callahan