FOOT LOCKER | THE HEART OF SNEAKERS

I grew up being dropped off at the mall, left to hang out at Foot Locker for hours. But it’s 2024 now. Kids aren’t hanging out in malls anymore. Or Foot Lockers. The brand needed to hit the reset with a new platform that would remind sneakerheads and sneaker casuals that Foot Locker is still the heartbeat that pumps life into sneaker culture.

The Heart of Sneakers became the global platform and rallying cry that boldly established the iconic brand as the home for all things sneaker. From online to in-store experiences, partnerships with Nike and New Balance, and working with Kevin Durant, Anthony Edwards, and Coi Leray, we put out a ridiculous amount of work in the first year of this campaign.

And yes, I got a pretty sweet hookup on new kicks.